Canadian airlines will have to make their ticket prices clearer under new rules from the federal government. Following the US example, the total price for a ticket, including taxes, fees and surcharges, must be featured in print advertising, billboards, on-line ads and other promotions. However, add-on charges for extras such as baggage fees, food and so much more do not have to be shown in the initial sales pitch, probably because the consumer can choose to turn them down.
So-called “all-in” pricing was already happening because of the US influence. But Canadian carriers worry that airlines based elsewhere cannot be forced to follow suit in Canada. Here is a business-news report http://www.theglobeandmail.com/globe-investor/new-ad-rules-mandate-all-in-pricing-for-airfares/article6507014/
With so much international ticket-shopping via the Internet, it would be good to see the European Union join the trend, focusing on the budget lines where the first ticket offer can quickly inflate to double or triple the price.