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Details of African Safari pricing

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I am trying to understand the details of how the price of African safari gets where it is (about $550-650 pppn for double in high season). It seems that even a 5* lodge in high season is about $250 pppn, for example:

http://www.arathusa.co.za/rates.htm

I assume this includes food. Does it include game drives ? What else needs to be taken into account to arrive at the average final price of about $600 pppn ?

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